DC Comics announced this week that they will be doing a new production run on the allocated White Lantern Promotional rings. According to DC, the rings will be provided free of charge to retailers whose orders were allocated, as well as retailers who voluntarily returned the rings. This new production run are expected to arrive in stores by June 23, 2010.
In addition, any retailers who did not place orders by the original Final Order Cutoff date of April 15 now may place new orders for these rings under item code MAR108127. The Final Order Cutoff for the new production run is May 27.
"Our goal is to make sure that every retailer who ordered these promotional rings has at least as many rings as they have copies of Brightest Day #1 as of the issue's Final Order Cutoff date," said Bob Wayne, DC's Vice President of Sales, in a recent press release. "We are grateful to those retailers who were generous enough to return some of their rings to help with the shortage out of the Memphis warehouse."
