Marvel Entertainment announced this week that the "Iron Man Central" app for iPhone and iPod Touch, developed in partnership with Zumobi, is now available through iTunes. The free app provides access to Iron Man news, exclusive wallpapers, video content, direct links to Iron Man content on iTunes and seamlessly integrates with users' e-mail, Twitter and Facebook accounts, allowing them to share content with friends and family.
"The first Iron Man film was extremely successful due to the incredibly loyal and passionate fan base. In anticipation of Iron Man 2, we wanted to bring additional content to Iron Man fans and moviegoers, and could think of no better way than to bring it to a mobile app," said Ira Rubenstein, Executive Vice President of Marvel's Global Digital Media Group, in a recent press release. "We believe this app gives users an even more complete Iron Man experience by delivering news, videos and exclusive wallpapers, as well as special character profiles. And if you want to find show times for Iron Man 2, this app will do that for you, as well."
The application is modeled after the holographic interface within the Iron Man suit and will continue to receive updates even after the release of the film.
"Marvel is a forward-looking organization that is well positioned to take advantage of the amazing new possibilities available in the mobile channel," said Ken Willner, CEO of Zumobi, in a recent press release. "By combining Marvel's bold and unique visuals with the iconic character of Iron Man and Zumobi's content-rich app format, we have the opportunity to offer moviegoers and fans an extension of the film experience. We're thrilled to expand the Zumobi Network's entertainment channel with this highly valuable property."
For more information or to download this new app, be sure to check out iTunes.
