The Hero Initiative announced today that they have named Christina Zietsman as their newest Development Associate, in charge of maintaining and developing new programs to raise funds for the organization, overseeing public relations, and handling convention appearances, among other duties.

According to the press release, Zietsman has non-profit experience working with the Kidspace Children's Museum, Chandler School and the Foothill Family Service, all in Pasadena, California, where she solicited donations, conceptualized fundraising events and coordinated volunteers. She learned her skills in media and public relations from the University of Southern California, where she earned a B.A. in Sports Information with an emphasis on Broadcasting.

After reading Jeph Loeb and Tim Sale's Spider-man: Blue, Zietsman began a love affair with comics that has continued to this day.  After attending several conventions throughout the US and Europe, she also discovered The Hero Initiative and all of the work the organization was doing to help aging comic creators.

"Some friends and I were just kicking around some ideas on how to raise money for The Hero Initiative," said Zietsman in the press release. "We came up with some great stuff, I called Hero, had a meeting…and I guess I said something right. I am very excited and proud to be involved with The Hero Initiative. It is a charity that has truly helped some most creative people in the world, people who have brought hope into our lives, and helped form what entertainment is all about today."

"Christina has an amazing array of skills that I’m sure will be a great asset to Hero," said Hero Initiative President Jim McLauchlin, in the same press release. "I'm very confident that with Christina's help, we'll continue to do the great work that we do, and expand our mission and reach as well."

For more information on The Hero Initiative, please visit their website at www.heroinitiative.org or call 818-997-6114.